In-play betting was Betfair's greatest innovation. Before it, you placed your bet and waited. After it, you could respond to what was actually happening — trade out of positions that had moved in your favour, cut losses early, or spot market overreactions to individual incidents and take the other side. Prediction markets extend this logic to every event on their platform.
How Markets Move with Game State
In a football match, a red card for the favourite shifts the probability dramatically. The prediction market moves immediately. The question is whether it moves correctly. Markets often overreact to individual dramatic events — a red card in the 80th minute of a 3-0 game affects the probability far less than a red card in the 20th minute of a 0-0, but emotional reaction sometimes equalises the market movement.
In-Running Trading Strategies
- →Overreaction fading: identify when a market has moved too far on an individual event
- →Momentum trading: back the side that has just scored to extend their lead
- →Lock-in profits: if your pre-game position has moved well, sell shares to guarantee profit
- →Cover positions: buy YES on the underdog as cheap insurance against a surprise
On Boromarket, in-play markets update continuously during live events. The fastest-moving moments are immediately after major incidents — goals, red cards, wickets, points. This is where information advantage is most valuable and most short-lived.
In-running trading rewards people who watch the event, not people who just watch the market. If you're watching the game attentively and trading through Boromarket simultaneously, you have a structural information advantage over people pricing from data feeds alone.